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DROPSHIPPING

CREATE A QUICK AND EASY E-COMMERCE STORE AND START GENERATING INCOME

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Dropshipping can be a profitable business to generate passive income and create financial independence.

 

Dropshipping is a low-risk business model that allows you to sell products to your customers without handling any inventory. The supplier ships the product directly to your customers. 
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HOW TO START A DROPSHIPPING BUSINESS?

WHAT IS DROPSHIPPING?

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Starting a business is different today. Now that we are in the digital age starting and managing a business is easier and less costly than a brick-and-mortar business. The unlimited opportunities that lie within the e-commerce space are great.  

 

One of the most affordable ways to start a business or a branded business to create a profitable future for yourself is to drop-ship. Dropshipping is basically a retail business that requires you to do less work without handling the products you sell to your customers. With a traditional retail business, you would have to purchase, handle, store and manage all inventory, which requires a lot of work and money to start, but with a dropshipping retail business, you do not buy or store inventory. 

 

In dropshipping, you order a product from a supplier AFTER a customer pays you for the product. Then the supplier ships the product to the customer. You do not handle the product. Let me break it down even further in steps: 

 

  1. You choose a product to sell (choose a product that surrounds your passion of interest);
  2. You find a supplier who does dropship (you can find suppliers at Alibaba, AliExpress, etc.)
  3. You build an online store and post that product (Shopify is the most popular platform to build an online store);
  4. Place the product in your online store and price the product higher than what the supplier sells it for;
  5. A customer orders and pays at your store;
  6. You then order the product from your supplier (based on an agreement with the supplier); and 
  7. The supplier ships the item to your customer. 

 

Even though a dropshipping business is easy to start, it still requires you to put in work, like marketing to generate sales. That will be most of your focus.  And it does come with its disadvantages and advantages. Let us look at them.

 

ADVANTAGES OF DROPSHIPPING

 

The main pro of dropshipping is that it makes starting an e-commerce business simple in that you do not have to stock or touch any product. Shipping is already agreed upon and taken care of from the get-go. 

Some of the other advantages of dropshipping are:

 

  • It is an easy business to start;
  • Low investment risk;
  • It can be very profitable if you are driven;
  • You can choose from a variety of products to sell;
  • Allows you to have a healthy cash flow, as you don’t have to spend a lot until you start seeing the money back;
  • You can start selling at high-traffic marketplaces such as Amazon and eBay if you are unable to create an e-store or a website; 
  • There is no risk of a “bad buy” that results in overstock issues;
  • Dropshippers offer cheaper and more efficient shipping for their vendors than they would otherwise get;
  • All you have to purchase is your eCommerce website, marketing tools, and internet connection; and 
  • Finally, with a dropshipping business, you can brand your products. Suppliers offer the services of labeling products so that they can look more presentable to your customers. 
 


DISADVANTAGES OF DROPSHIPPING

 

Since this type of business model is low risk, as a merchant, you will find that the market is very competitive, and because of this, the profit margins can be low as merchants compete to offer the lowest prices on popular items.  Further disadvantages of dropshipping are:

 

  • You have no control over your manufacturers or suppliers if they mess up on order, yet you are the one that will deal with the unsatisfied customers;
  • Due to the competitive market, It is not easy to find a good, reliable dropshipper that does not serve thousands of other merchants.
  • Does not guarantee profits. 

 

Dropshipping is not an overnight success. You must have the drive to persistently carry your business to the next level by investing in your business and creating a space for yourself or your brand in the market.  

 

HOW TO START DROPSHIPPING?

Dropshipping is an extremely popular business model so if you are ready to start a business and create a space for yourself in this highly competitive market, follow the 4 steps below: 

 

CHOOSE A NICHE OR A PRODUCT

A niche is your market, a product that you are genuinely interested in.  Something that solves your customer’s problems. If the product is not interest-driven, it will be difficult to market, and you’ll feel discouraged. It is very important that you choose a product that surrounds something that you like or have passion for.

Here are some things to consider when selecting your niche:

 

  • Identify a specific market and seek quality products. If your interest is in weight loss focus solely on that specific market, it’s best to focus on one specific product when you are starting out, especially if you are trying to build a brand. Further, search for products of high quality because the same amount of work that you would put in to sell a $10 product is the same that is required to sell a more expensive product, so it’s best to choose something of great quality for a better profit margin.

 

  • Find inexpensive shipping. Even though your supplier or manufacturer handles the shipping, you don’t want the shipping cost to be too high because that might turn away customers. Seek low shipping costs so that you can offer free shipping to your customers. 

 

  • Keyword Research. You want to make sure that people are actively searching for your Niche. To identify that, you should perform keyword research via  Jaxxy, Google Adwords, and Trends to check common search terms related to your potential niche. The higher the search volume, the higher the demand for that product. Another way to find products in demand is by checking “best selling” lists on major e-commerce marketplaces like Amazon and eBay. 

 

  • Sell something that isn’t readily available locally. Don’t choose a product that your customer can find in your local area or is readily available. In that way, you will attract potential customers.

 

  • Check social media engagement: Check major social platforms, like Facebook (groups), Instagram, and Youtube, to see what people in your niche are engaged in. 

 

  • Competition research: Once you think you’ve found a niche, research the competition in that space. You want to see how your competitors are marketing their products. Go on the same platforms, like Google, Amazon, eBay, social media, and other channels to see what they are doing. Do not, however, enter markets that are too competitive because your business won’t stand out. However, make sure that there is a demand for your product to make money.  

 

  • Create your own brandYour drop-shipping business will stand out more if you can rebrand whatever product you wish to sell. Look for a product or line you can white label and sell as your own brand with custom packaging and branding.

 

  • Evaluate the profit margin. Finally, once you have fully identified the market and the product you wish to sell, you want to ensure that the actual product will make you money.

 

Searching for a niche can be a very time-consuming process. However, it is necessary that you spend the time identifying the best product that suits your niche because the right product will propel your business. 

 

FIND AN EXPERIENCE SUPPLIER

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Once you have found your niche to target a specific audience, it is time to find an experienced supplier to partner with. A supplier is a key partner in your business, so you want to ensure that your supplier has a great track record in the dropshipping business. So you can check on Trustpilot and Better Business Bureau for reviews and complaints. 

 

  • Discuss Fees and Shipping methods. Find a supplier that will charge reasonably to drop-shipped. Some suppliers do charge monthly fees for stocking, packing, and shipping. However, beware of suppliers that will overcharge you. In addition, most suppliers are located in China, so choose a supplier that is fast and reliable when it comes on to shipping. A customer normally expects to receive their item in one to two weeks. If longer, your customers might be unsatisfied.

 

  • Get a Sample for the Product. This part is very important, especially if you plan to brand a product. You should ask for a sample to ensure that the product is of good quality and also to see if the labeling is done to your liking. You want to know what your customers are getting. 

 

  • Red Flag. If a supplier is unable to provide you with referrals of other good suppliers that they work with upon request, consider it a red flag.

 

As I mentioned earlier, your key partner here is with an effective supplier. Getting the wrong supplier can ruin your business, so it’s important that you conduct proper due diligence in this area.  Communication is extremely important, so if you aren’t confident in the communication abilities of a potential supplier, move on and continue your search.

 

Alibaba and SaleHoo provide great online resources that you can use to help you find a good manufacturer or supplier to work with. You can also check Worldwide Brands for verified suppliers. Ask a lot of questions because you want to choose a supplier that is capable of growing with you in the event your business grows exponentially. 

 

BUILD YOUR E-STORE OR YOUR WEBSITE

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Now that you have aligned with a supplier, the next step is to launch an e-store. The fastest and most popular e-commerce platform to build an e-store is Shopify. You don’t need a tech background to get up and running, and it has apps to help you find products to increase sales, such as Oberlo, SaleHoo, etc. However, there are marketplaces like Amazon and eBay you can start with by creating a seller’s account to start the dropshipping method.

If you are familiar with using WordPress and Wix, then you can start there. 

 

CREATE A MARKETING PLAN

Having a product and website is great, but you need a strategy to get your products out there so people can see them. You can do blogging, Facebook ads, Google ads, YouTube videos, etc. Also, email marketing should be a focus. Collect emails from the start and setting up automated email sequences that offer discounts and special offers is a plus. It’s a great way to generate sales from existing customers. Aweber and MailChimp are great email marketing platforms that you can look into. 

 

Further, focus on Search Engine Optimization (SEO). This is to improve your Website ranking in search engines.  You can improve your e-commerce SEO by working with a website builder that prioritizes SEO (like WooCommerce and SiteRubix) so that you can create content to build backlinks to your website. In that way, you will have potential customers rushing to your e-store. 

 

CONCLUSION

Now that we’ve reached the end of this basic guide, you should have a good sense of how to start a dropshipping business. It will take work to build like any other business, but once you drive to market and push your business, you will succeed amongst your competitors. Focus on a product of good quality, brand your business so that it can stand out from the rest, partner with the right supplier, build your e-store, and invest heavily in marketing. With those steps followed, you’ll be in a great position to make money online. 

 

If you think you need online training to be effective in creating an online business, in this case, you can go here 

CREATE AN E-STORE

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Amazon has become one of the most popular ways to earn income online. In fact, over 2 million people are selling on Amazon worldwide. Almost anyone can list an item for sale on Amazon,  whether by using the dropshipping method, a product you made yourself or purchase wholesale, or simply a product you no longer want.

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Shopify is the most popular eCommerce platform in the world. It is the simplest platform to create an e-store. Over half a million entrepreneurs are using Shopify to run their eCommerce business. Shopify is a platform that provides entrepreneurs with the framework to start and design their store, and its back-end lets you run your business without any hosting fees. However, there’s a fairly monthly fee charged to keep your online store up and run smoothly. 

 

Shopify is the perfect place for beginners and experts to start a dropshipping business without any hassle. 

 

If you use Shopify with the Oberlo app installed, you’ll be able to control your inventory with just a few clicks, which is the most effective way to manage your business.  

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eBay is a multibillion dollars business, and it is one of the most common places that people make money to sell a variety of products worldwide. eBay is also popular for auctioning items to sell. 

 

eBay is perfect for beginners or experts that want to enter into the dropshipping business or retail business to make money part or full time. Owning an eBay store, you can source items and list them to sell to customers using the dropshipping method.  

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Wix.com is a leading cloud-based development platform launched in 2006 by Avishai Abraham, Nadav Abrahami, and Giora Kaplan. Wix helps users worldwide to create beautiful professional websites for their online business or e-store. The world-class platform provides services to over 180 million users in 190 countries. The platform empowered anyone to create their own website with no coding or design skills needed. 

 

The Wix website builder has everything you need to create a fully personalized, high-quality free website, and the platform is easy to use. Wix provides you with an all-in-one business solution so you can connect with customers and automate your workflow. With Wix Stores, you can sell your products and get paid online. Market your brand further by designing a customized logo using Wix Logo Maker and get discovered in search engines with Wix SEO Wiz.

 

Wix provides numerous plans for users to build their professional or business websites. The eCommerce and VIP plans start from only $17 to $35 per month. You also can try the 14 days free trial to see if the platform is right for you. Visit the platform and view the Wix pricing plan and start building your store.

 

MARKETPLACES TO SEARCH FOR PRODUCTS AND SUPPLIERS

Worldwide Brands is a wholesale directory for sellers looking to find suppliers.  You can locate genuine wholesalers who will work with online retailers. The suppliers go through a verification process to be a part of the directory. Supplier types include dropshippers, light bulk wholesale, large volume, and importers. 

 

Finding a supplier to partner with to sell a product can be exhausting and hard, as there are many scams or over-priced options out there. Worldwide Brand wholesale directory gives you the comfort to safely search for products and suppliers to partner with so that you can build a successful retail business. And their list is continuously updated with new suppliers. 

 

The directory, however, charges $299 for a lifetime membership to help your business in this eCommerce environment. Visit the site to learn more. 

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Canva is a web-based solution that helps users to design logos, resumes, create social media graphics, business cards, create presentation slides with professional layouts, templates, frames, and more for their small and large business. 

Canva pricing starts at $9.95 per month, per user. However, there is a free version and Canva offers a free trial of the pro version for one month. 

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